Download Absolutely Now!. A Futurist's Journey to Her Inner Truth by Lynne Franks PDF

By Lynne Franks

ISBN-10: 1448214416

ISBN-13: 9781448214419

Lynne Franks is a mythical determine in overseas style and public family and the muse for the outrageous and pushed personality of Edina at the cult tv sequence, 'Absolutely Fabulous.' but on the top of her good fortune, after development a global classification public family members company through operating 20-hour days, spinning off new rules and monitoring developments for her consumers on the cost of her own lifestyles, she all at once offered her corporation and reclaimed her lifestyles, embarking on a quest for that means that took her round the globe.

Lynne Franks' trip took her to the United countries Women's convention in Beijing; a holy mountain in India; the sacred Celtic websites of eire, Scotland, and Wales; the Californian Redwoods; and trance dancing to African drums. She addressed meetings on moral enterprise and hung out with a number of the world's non secular leaders, top environmentalists and visionaries. This e-book recounts that trip. For marketers; for girls and males doing far...

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I also shopped at the trendy new shops in Fulham and Chelsea owned by other designers who later became friends and clients – Ossie Clark, Alice Pollock and Zandra Rhodes. I was a typical London sixties mod with a Vidal Sassoon symmetrical hairdo, dressed in a Biba dress and matching scarf, with false eyelashes on top and bottom, loads of make-up and panstick on the lips. I looked like a Jewish Twiggy. Life was about boys, clubs, music and fashion. Gaining more confidence as the months went by, I left the safe confines of the solicitor’s office and got a job temping for a glossy advertising agency.

We held regional heats at the ‘in’ clubs in town. We were not only looking for the cutest boys around – with great hair, of course – but also for boys with personality, brains and ambition. We code named it ‘Bril’ and there was certainly no shortage of boys wanting to enter. The competition continued successfully for several years, building momentum and gaining widespread TV and media coverage. It was interesting to see similar boys’ beauty shows on the new girlie shows on British TV in the mid-1990s.

Celebrity endorsement started attracting sponsors, becoming part of a new area of cause-related marketing. One of the first high profile events along these lines was Reebok’s sponsorship of the Amnesty International Human Rights world tour in the autumn of 1988 which starred Sting, Bruce Springsteen and Peter Gabriel. Lynne Franks PR was the press agency for the musicians as they travelled across continents raising awareness of the Amnesty message. Reebok, of course, were delighted with the association with both the rock stars and the cause.

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